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Large mats featuring geometric designs, some made with striking red or purple plastic thread, emerge from the weaving machines and are stacked into piles.

Shop owner Mohammed al-Qassem, 30, is among those selling the mats, which he says are a hit in an area where many people are displaced and live in basic tents or makeshift dwellings.

The mats cost between $5 and $15, while traditional Persian-style rugs are priced at about $100.

“In summer, demand for plastic mats increases” because they retain less heat, Qassem said from his shop in Maaret Masrin, a town in Idlib province.

But “they can also be used in winter and are less costly”, he added.